Deep fat fryers and Big Data - Where's the privacy line?

Sombit Mishra

Deep Fat FryerThis NY Times piece provokes important questions about the future of Big Data:

  •  Should a health insurer or employer be able to know a user's online shopping/browsing habits (i.e. purchases of a deep fat fryer)?   What should the restrictions be on how this type of data is collected and used?
  •  What's the return on Big Data for consumers and providers?  Does this warrant the breach of privacy? Where's the line?

The best quote comes from MIT's Sandy Pentland: "Like anything new, people make up just-so stories about Big Data, privacy and data sharing...We’re trying to test and learn."